Tata Sierra Makes a Powerful Entry with Over 70,000 First-Day Bookings

TATA Sierra - Launch Date

Tata Motors’ much-anticipated all-new Tata Sierra has kicked off its sales journey with an astonishing response from Indian buyers — registering more than 70,000 confirmed bookings in just the first 24 hours after its order books opened on 16 December 2025. This milestone underlines the strong anticipation and enthusiasm for the iconic SUV’s return to the market.

Notably, Tata Motors also revealed that another ~1.35 lakh prospective customers have already selected their preferred configurations and are in the process of completing their bookings, pointing to even stronger demand ahead.

A Powerful Comeback Story

The new Sierra carries forward the legacy of the original model — a beloved SUV from the 1990s and early 2000s — while integrating a modern design language and advanced automotive technology. Tata Motors has positioned the Sierra as a premium mid-size SUV, blending nostalgia with contemporary appeal.

Industry experts note that achieving such high initial booking figures is rare for a non-mass-market SUV in India, and this result signals a strong early endorsement of the Sierra’s design, features, and overall value proposition.

What’s Driving the Demand?

Several factors seem to be contributing to the Sierra’s record opening day:

A cult following and nostalgic value associated with the Sierra nameplate.

A competitive price range, with ex-showroom prices starting at around ₹11.49 lakh and going up to roughly ₹21.29 lakh depending on variant and powertrain.

A wide variety of engine options and configurations, including diesel and petrol powertrains suited to diverse buyer preferences.

Modern features, safety technology, and design cues that appeal to urban SUV buyers.

Booking & Delivery Outlook

Bookings for the Sierra are open across Tata Motors dealerships nationwide and through the company’s official online platform. The initial booking amount is typically set at Rs. 21,000, and buyers are choosing variants ranging from entry-level to top-spec models.

Tata Motors has scheduled deliveries to begin from 15 January 2026, with plans to ramp up production to meet the strong order backlog.

Setting a Benchmark in the Mid-SUV Segment

The Sierra enters a highly competitive mid-size SUV segment in India that includes rivals such as the Hyundai Creta, Kia Seltos, Maruti Suzuki Victoris, Toyota Urban Cruiser Hyryder, and others. However, the record first-day booking figures indicate Tata’s new SUV is making a significant impact right from the outset.