Khyati Sharma 2026-11-12
Mahindra & Mahindra cars has crossed the 6 lakh SUV sales milestone for the second consecutive calendar year, strengthening its position in India's highly competitive passenger vehicle market. The automaker sold 6,15,280 SUVs between January and October 2026, registering a healthy 19% year-on-year growth compared with 5,18,321 units during the same period in 2025.
The latest achievement comes after Mahindra recorded its highest-ever monthly SUV sales in October 2026, dispatching 73,338 units in the domestic market. With two months remaining in the calendar year, the company is on track to achieve another major sales milestone and potentially cross 7 lakh SUV sales for the first time in a single calendar year.
|
Calendar Year |
SUV Sales |
|
2023 |
4,33,172 units |
|
2024 |
5,28,460 units |
|
2025 |
6,25,603 units |
|
2026 (Jan–Oct) |
6,15,280 units |
In 2026, the automaker crossed the 6 lakh mark within the first ten months itself, indicating continued demand for its SUV portfolio.
October 2026 was particularly important for Mahindra, as the company recorded its highest-ever monthly domestic SUV wholesales of 73,338 units.
This represented a 2% increase compared with 71,624 units in October 2025. The festive season, attractive customer offers and a refreshed product portfolio supported demand during the month.
October and October 2025 remain the only two months when Mahindra's monthly SUV wholesales crossed the 70,000-unit mark. September 2026 previously held the next-highest position with 64,092 units.
The company also reported total vehicle sales of 1,31,109 units in October 2026, including exports, representing 9% year-on-year growth.
Mahindra's performance remained strong across the first three quarters of 2026. The January-March quarter recorded 1,83,800 SUV sales, representing 23% growth compared with the corresponding period last year.
During April-June 2026, sales reached 1,74,745 units, marking 15% annual growth. The July-September quarter delivered 1,83,397 units, registering an impressive 40% increase.
The fourth quarter started positively with record monthly sales in October. This puts Mahindra in a strong position to finish 2026 with its highest-ever annual SUV sales.
Another important development supporting Mahindra's growth is the introduction of the XUV 3XO ZNG. It is the company's first proper entry into the mass-market CNG SUV segment.
The new model is offered alongside the existing petrol, diesel and electric versions of the XUV 3XO. Mahindra claims that the CNG version delivers equivalent power outputs in both fuel modes, making it an interesting option for buyers looking for lower running costs without compromising performance.
The company has reported encouraging customer interest in the new CNG SUV since its introduction.
Despite its impressive growth, Mahindra continues to face strong competition from Tata Motors in India's passenger vehicle market.
During January-October 2026, Tata Motors recorded 6,49,477 passenger vehicle sales, including electric vehicles, compared with Mahindra's 6,15,280 SUV sales. This gives Tata Motors a lead of 34,197 units over Mahindra during the period.
However, the comparison includes Tata's broader passenger vehicle portfolio, while the Mahindra figure discussed here represents its SUV sales.
Mahindra had finished ahead of Tata Motors in 2025, selling 6,25,603 SUVs compared with Tata's 5,78,881 passenger vehicles. The competition between these two manufacturers will remain an important talking point as the year approaches its conclusion.
With 6,15,280 SUVs already sold between January and October, Mahindra is well positioned to cross the 7 lakh annual sales milestone in 2026.
The company's expanding SUV lineup, strong demand for established models and new product introductions are expected to support its performance during the remaining months.
Mahindra's consistent growth over the last four years highlights the increasing popularity of its SUVs among Indian customers. If the current momentum continues, 2026 could become another record-breaking year for the automaker.
Mahindra's achievement of crossing 6 lakh SUV sales for the second consecutive year marks another significant milestone for the Indian automaker. With 19% growth in the first ten months of 2026 and record monthly sales in October, the company has demonstrated strong market momentum.
The upcoming months will be crucial as Mahindra aims to cross 7 lakh annual SUV sales for the first time while continuing its competition with Tata Motors for a leading position in India's passenger vehicle market.
