BMW Group, a luxury car maker based in Munich, will introduce 25 new car models in India this year. Their goal is to grow faster than the market.

BMW Group, which makes Mini and Motorrad, had record sales from January to June 2024. They expect to grow even faster in the second half of the year. They plan to launch a series of new models, including 14 new BMWs, 2 Minis, and 8 Motorrad motorcycles. This will include 6 brand-new products, 3 updated models, and over a dozen new variants

Launching four of them in the National Capital on Wednesday, Vikram Pawah, President and CEO of BMW Group India said, "We are on a product offensive. We will continue to outpace the market and help in further developing the premium luxury car market. All these new products that we have launched will help us achieve exactly what we have set out to do."

BMW launched India's first luxury electric bike, the BMW Motorrad CE04, priced at around Rs 15 lakh. They also introduced a new BMW 5 Series with a long wheelbase, and the all-new Mini Cooper S and Mini Countryman Electric.

BMW Group India reported its highest-ever half-yearly sales between January and June 2024, selling 7,098 cars and 3,614 two-wheelers. Globally, their cumulative sales increased by 2%, reaching 1.09 million units during the same period.

"For us, it is all about growing, we grew our volumes by 21% across both brands in the car business, and we are consistently outpacing the market, that is the aim. With the introduction of all these new products, the second half should be even better," reiterated Pawah. 

BMW Group India remains optimistic despite the overall luxury car market experiencing a slowdown in growth. Although the market is still growing in double digits, the pace of growth is starting to decline.

Today, BMW Group India produces nine car models at its plant near Chennai. According to Pawah, BMW's strategy is "making in India for India," with 90% of sales coming from locally manufactured models that contain 50% local content. The company has a manufacturing plant in Chennai, a parts warehouse in Pune, a training center in Gurgaon, a Financial Services Arm, and the BMW Foundation in India.

Since entering the Indian market in 2007, BMW has sold over 140,000 premium cars and more than 32,000 luxury motorcycles. The Indian luxury car market is expected to reach a new high in 2024, with annual sales projected to surpass 50,000 units for the first