Mahindra Tractors Achieve Record Sales in September 2025 with 50% Growth

Ishita Sharma 2025-10-20

Mahindra Tractors Sales in September 2025 

Mahindra & Mahindra’s Farm Equipment Sector (FES) has reported an impressive milestone in September 2025, selling 64,946 tractors in India — a 50% increase over the same month last year. Including exports, the total tractor sales reached 66,111 units, marking a 49% overall growth.

This surge reflects strong rural demand, favorable government policies, and festive season timing, strengthening Mahindra’s position as a leader in the Indian tractor market.

Mahindra Tractors in India - Key Highlights

  • Domestic Sales (September 2025): 64,946 units
  • Domestic Sales (September 2024): 43,201 units
  • Growth: 50%
  • Total Sales (Domestic + Exports): 66,111 units
  • Total Sales (September 2024): 44,256 units
  • Growth: 49%
  • Year-to-date Domestic Sales (FY 2025–26): 2,47,336 units
  • Year-to-date Exports: 9,689 units

What Drove the Growth?

  1. GST Rate Cut:
    The government reduced the Goods & Services Tax (GST) on tractors, making them more affordable for farmers.
  2. Festive Season Effect:
    Navratri arrived earlier this year, pushing up purchases in September instead of October.
  3. Good Monsoon & Kharif Season:
    A positive cropping outlook and better sowing conditions encouraged farmers to invest in new tractors.
  4. Strong Brand & Dealer Network:
    Mahindra’s trusted brand and wide dealer reach helped fulfill rising demand efficiently.

Company Statement

Hemant Sikka, President of Mahindra’s Farm Equipment Sector, said the company saw strong demand due to the GST benefit, festive buying, and positive agricultural sentiment. He also noted that the outlook remains positive with good rainfall and healthy crop conditions.

What This Means for India’s Tractor Market

  • The growth signals strong rural confidence and increased farm mechanization.
  • Mahindra's performance may lead to greater competition in the tractor industry.
  • Dealers, suppliers, and rural economies are likely to benefit from higher tractor sales.

Mahindra's record-breaking tractor sales in September 2025 highlight the company's strong market leadership and India’s growing demand for agricultural machinery. With favorable conditions continuing, the tractor industry looks set for a strong year.

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