Ferrari is bringing its Universo Ferrari immersive exhibition to India for the first time, giving enthusiasts an opportunity to experience the Italian marque’s heritage, current cars, motorsport legacy and future technology under one roof. The fifth edition of the global exhibition will be held in New Delhi from October 17 to November 1, 2026.

The event will take place at Yashobhoomi, India International Convention and Expo Centre. Ferrari will host invited guests on October 17 and 18, while the exhibition will open to the general public from October 19.

What Is Universo Ferrari?

Universo Ferrari is designed as an immersive 360-degree experience showcasing different aspects of the Ferrari brand. Instead of focusing only on new car displays, the exhibition brings together Ferrari's history, road cars, racing activities, technology and future projects.

The India edition follows previous Universo Ferrari events held in Italy, Australia, South Korea and Thailand. The New Delhi event will mark the fifth edition of the experience.

Ferrari Cars to Be Displayed

Several important Ferrari models will be showcased during the India edition. The display will include some of the brand's newest cars as well as models representing Ferrari's current portfolio.

The confirmed highlights include:

The inclusion of the F80 and Luce will give visitors a closer look at Ferrari's latest direction in high-performance and electrified vehicles.

Ferrari Luce Highlights the Brand's Electric Future

One of the major attractions will be Ferrari Luce, which represents a new chapter in the company's approach to electrification and technology.

Ferrari is positioning Luce as a vision of its future while retaining the performance and emotional character associated with the brand. Its presence at Universo Ferrari will allow Indian visitors to see how Ferrari is approaching the transition towards electric mobility.

Racing Area to Showcase Ferrari's Motorsport Legacy

The exhibition will also feature a dedicated Racing Area, focusing on Ferrari's long-standing involvement in motorsport.

Visitors will be able to explore Ferrari's racing heritage, technologies and achievements through race-focused cars and displays. The section is intended to demonstrate the connection between Ferrari's motorsport activities and its road-car development.

Classiche Area Celebrates Ferrari's Heritage

Another dedicated section, called Classiche, will focus on Ferrari's history. It will feature iconic models that have played an important role in establishing the brand's identity over the decades.

The section will give visitors an opportunity to see Ferrari's evolution from historic models to its latest generation of performance cars.

Ferrari Hypersail to Make Asian Debut

Beyond automobiles, Ferrari will also showcase its Hypersail project at the India event. This will be the first time Ferrari Hypersail is displayed in Asia.

The project represents Ferrari's move into high-performance sailing technology and is being developed around an attempt to achieve a non-stop, round-the-world sailing speed record.

Universo Ferrari India: Dates and Venue

Ferrari Expands Its Engagement With India

The arrival of Universo Ferrari marks a significant expansion of Ferrari's experiential activities in India. Rather than being a conventional motor show, the event will bring together the company's road cars, historic vehicles, motorsport programmes and future technology.

With the exhibition running for more than two weeks and public access beginning October 19, Indian Ferrari enthusiasts will get an opportunity to explore the brand's past, present and future in one location.