Khyati Sharma 2026-09-04
Hyundai Motor India is preparing to strengthen its presence in the country's rapidly growing SUV market with two new models planned for the second half of the current financial year. The company is targeting the No. 2 position in India's passenger vehicle market and expects the upcoming SUVs to help drive volumes ahead of overall industry growth.
According to Hyundai Motor India Managing Director and CEO Tarun Garg, the company is focusing on two of the fastest-growing areas of the Indian market — the mid-size SUV segment and the sub-4-metre electric SUV segment.
Hyundai's upcoming product strategy includes:
| Upcoming Model | Segment | Expected Timeline | Key Objective |
|---|---|---|---|
| New Mid-Size SUV | C-SUV / Mid-Size SUV | Festive season | Strengthen SUV volumes |
| New Electric SUV | Sub-4-metre EV | Second half of FY2026-27 | Expand Hyundai's EV portfolio |
The company has not yet revealed the names or detailed specifications of these upcoming SUVs. However, Hyundai has indicated that both models will target segments showing strong growth in India.
SUVs continue to play a major role in India's passenger vehicle market, making the segment strategically important for Hyundai. The company already has a strong SUV portfolio, but the upcoming models are expected to broaden its presence in high-growth categories.
The new mid-size SUV is planned for launch around the festive season, while the second model will be a dedicated electric SUV measuring under four metres in length.
Hyundai believes these products can help it grow faster than the overall passenger vehicle industry during the second half of the financial year.
Hyundai Motor India expects to increase its volumes by around 8-10% in the second half of FY2026-27, compared with estimated industry growth of around 5-6%.
The company is also benefiting from additional manufacturing capacity at its Talegaon facility in Maharashtra. The higher production capability is expected to support the introduction of the new SUVs and help Hyundai respond to rising demand.
| Area | Hyundai's Plan |
|---|---|
| New SUV launches | 2 new SUVs |
| Mid-size SUV | Planned for the festive season |
| Electric SUV | New sub-4-metre dedicated EV |
| Expected H2 growth | 8-10% |
| Industry growth expectation | Around 5-6% |
| Production expansion | Additional capacity from Talegaon |
| EV strategy | Increase EV penetration toward industry levels |
The upcoming sub-4-metre electric SUV will add another important model to Hyundai's EV strategy in India. The company currently sells electric models including the Creta Electric and IONIQ 5.
Hyundai expects its EV penetration in India to move towards the industry's level of around 7% by next year, supported by the arrival of the new electric model.
The compact EV segment could also help Hyundai reach a wider customer base as buyers increasingly look for more affordable electric vehicles.
Hyundai has set a clear target of recovering the second position in India's passenger vehicle market. The company is particularly confident that its new SUV launches, increased production capacity and stronger EV portfolio can help it improve volumes.
The automaker expects the new products to contribute to growth during the second half of FY2026-27, when festive-season demand is traditionally an important factor for vehicle sales.
