The Land Rover Defender 110 has become significantly more affordable in India following the start of local assembly by Jaguar Land Rover (JLR). The premium off-road SUV is now available at prices up to ₹34 lakh lower than its earlier completely built-up (CBU) import prices, making it a more competitive option in India's luxury SUV market.

The updated pricing applies to the Defender 110 X-Dynamic HSE, which is now being assembled in India using the completely knocked down (CKD) route. Buyers can choose from three engine options, including a 2.0-litre turbo-petrol, a 3.0-litre petrol and a 3.0-litre diesel.

Along with the price reduction, JLR has also included several features that were previously available as optional extras. This means buyers could benefit from both a lower purchase price and additional standard equipment. The revised prices and features were reported on October 27, 2026.

Land Rover Defender 110: New Prices in India

The biggest highlight is the reduction in the prices of the 3.0-litre petrol and diesel variants. Both versions are now priced at ₹1.18 crore, compared with their earlier price of ₹1.52 crore.

The new pricing makes the entry-level petrol Defender 110 more accessible to luxury SUV buyers, while the larger petrol and diesel engines offer a substantial reduction for customers seeking higher performance.

Why Has the Defender 110 Become Cheaper?

The main reason behind the price reduction is local assembly in India.

Previously, the affected Defender 110 models were imported as completely built units from JLR's manufacturing facility in Slovakia. Importing a finished vehicle involves significant duties and related costs, which contribute to its final Indian price.

Under the CKD arrangement, vehicles are imported in disassembled form and assembled locally. This manufacturing approach can reduce import-related costs and allow the company to offer more competitive prices.

India is now the second country globally to manufacture the Defender, following Slovakia, according to the latest report.

The price reduction is therefore associated with local assembly rather than a direct benefit from a free trade agreement. This distinction is important because the Defender was previously manufactured in Slovakia for the Indian market.

JLR has already used local assembly for other premium models, including the Range Rover and Range Rover Sport. The latest move extends this strategy to the Defender, one of the brand's most recognisable luxury off-road SUV cars.

More Features Now Offered as Standard

The revised Defender 110 range also benefits from additional standard equipment. Several features that were previously available as paid options have been included in the locally assembled models.

The P400 petrol and D350 diesel variants receive 29 additional features, while the P300 petrol version gets 17 additional features as standard, according to the report.

Common equipment additions across the lineup include:

• Electronic air suspension

• Adaptive Dynamics suspension technology

• Terrain Response 2

• Adaptive Off-Road Cruise Control

• Solar-attenuating windscreen

• Headlight power-wash system

• Body-coloured spare-wheel cover

The P300 petrol version also receives a ClearSight interior rear-view mirror, a refrigerated front centre console compartment and three-zone climate control with rear cooling assistance.

The P400 petrol and D350 diesel variants gain further equipment, including 20-inch diamond-turned alloy wheels, heated third-row seats, 14-way electrically adjustable front seats with heating, ventilation and memory functions, and an electronic active differential with torque vectoring by braking.

Selected interior upgrades include Windsor leather and Kvadrat seat materials, a suedecloth headlining, a Meridian surround sound system and a head-up display.

These additions improve the overall equipment package, although the availability of individual features can vary by engine and specification.

Engine and Performance Details
 

The P300 is suited to buyers who want the Defender's design and off-road capability at the lowest entry price. The P400 offers stronger petrol performance, while the D350 diesel delivers substantial torque that can be useful for touring, towing and challenging off-road conditions.

The Defender 110 also features four-wheel drive and electronic off-road systems. Its electronic air suspension can raise the vehicle by up to 75 mm in off-road height mode, taking ground clearance to a reported maximum of 293 mm.

Other equipment includes Matrix LED headlights, all-terrain tyres, a full-size spare wheel, a sliding panoramic roof, wireless device charging and a 13.1-inch curved HD touchscreen running JLR's Pivi Pro infotainment system. Wade Sensing helps the driver monitor water depth during suitable water crossings, with a maximum wading depth of up to 900 mm.

What Does the Price Cut Mean for Indian Buyers?

The revised pricing could make the Defender 110 more attractive to buyers who previously considered it too expensive.

With the P300 petrol now priced at ₹99 lakh ex-showroom, the entry-level model has moved below the psychological ₹1 crore price threshold. This could widen its appeal among customers shopping for premium SUVs.

The ₹34 lakh reduction on the P400 petrol and D350 diesel versions is even more substantial. Customers choosing these engines can now access a more powerful Defender with additional standard equipment at a considerably lower price than before.

However, the final on-road price will be higher than the ex-showroom figure and will depend on the state, registration charges, insurance and other applicable costs.

Conclusion

The Land Rover Defender 110 has received a major price revision in India following the start of local assembly. The P300 petrol is now priced at ₹99 lakh, while the P400 petrol and D350 diesel variants cost ₹1.18 crore each, representing savings of up to ₹34 lakh.

The move is accompanied by additional standard features, including upgraded suspension technology, off-road systems and premium cabin equipment.

For Indian buyers, the combination of lower pricing and more standard equipment makes the locally assembled Defender 110 a more compelling proposition. Its rugged design, powerful engines and advanced off-road capability remain central to its appeal, while local assembly could help JLR strengthen its position in the luxury SUV segment.