2026-08-12
Maruti Suzuki is preparing for a major expansion over the coming years, with the company targeting annual sales of 30 lakh vehicles. According to its Annual Integrated Report 2025-26, the automaker plans to strengthen its position through a wider SUV range, continued focus on small cars, multiple powertrain technologies and higher exports.
The company has already crossed the 20-lakh annual sales mark for three consecutive years, and the next milestone is to reach around 30 lakh units a year.
SUVs will be one of the biggest pillars of Maruti Suzuki’s future product strategy. The company currently has models such as the Fronx, Brezza, Victoris and Grand Vitara, but it plans to add several more products over the next five to six years.
Maruti is expected to introduce seven SUV models by 2031, with the line-up likely to include both completely new vehicles and updated versions of existing models.
One of the upcoming projects is expected to be a new sub-4-metre SUV, which could compete with popular models such as the Tata Punch. The upcoming SUV has reportedly been seen during testing at Maruti Suzuki’s Kharkhoda facility.
The company is also preparing updates for models including the Fronx and Jimny, while future SUVs are expected to cover different price points and segments.
Rather than relying on a single technology, Maruti Suzuki plans to continue offering customers several powertrain choices.
The company has already established a strong presence in CNG vehicles, while models such as the Grand Vitara, Victoris and e Vitara give it a presence in hybrid and electric mobility.
Maruti also intends to explore technologies such as compressed biogas (CBG) and flex-fuel, giving customers more alternatives as the automotive industry gradually moves towards cleaner mobility.
Despite the rapid growth of SUVs, Maruti Suzuki does not intend to move away from the small-car market.
The company believes demand for affordable compact cars could strengthen in the coming years. Maruti Suzuki Chairman RC Bhargava has highlighted the potential for the small-car segment to grow faster than it has over the previous five years.
Models such as the Dzire, Wagon R, Swift and Alto continue to make up a significant portion of Maruti's overall volumes, together accounting for more than 40% of its sales based on the company's reported monthly sales trends.
Maruti expects India's passenger vehicle market to reach approximately 61-63 lakh units by FY2030-31, creating room for growth across both small cars and SUVs.
International markets will also play an increasingly important role in Maruti Suzuki's expansion strategy.
The company has remained India's leading passenger-vehicle exporter for five consecutive years. During FY2025-26, Maruti accounted for around 50% of India's total passenger-vehicle exports, shipping vehicles to approximately 120 countries.
Its exports reached a record 4.47 lakh units in FY26, highlighting the growing importance of overseas markets to the company's overall business.
To support rising demand in India and overseas markets, Maruti Suzuki is also increasing its production capabilities.
The company added 5 lakh units of annual production capacity during FY2026-27, with 2.5 lakh units each coming from its Kharkhoda and Hansalpur facilities.
Maruti is also developing a new greenfield manufacturing plant at the Khoraj Industrial Estate in Sanand, Gujarat. The facility is planned with an annual production capacity of around 10 lakh vehicles.
Maruti Suzuki's long-term strategy goes beyond simply launching more cars. The company is preparing to expand across SUVs, small cars, electric vehicles, CNG and other alternative powertrains while simultaneously increasing its international presence.
With 30 lakh annual sales as its next major target, the coming years are likely to see one of the most extensive product and manufacturing expansions in Maruti Suzuki's history
Hyundai
₹10.66 - 15.49 Lakh
